More Than a Brand: This Is SURVIVAL

Founded in 1988 by twin brothers Jerry and Tim Tyrrell in response to personal tragedy, SURVIVAL's mission is to offer safety and security to every individual around the globe.

Beginning over 35 years ago with SURVIVAL: The Board Game, as well as the First Aid Emergency Handbook – which won an Australian Design Award and has sold more than two million copies worldwide – SURVIVAL has since developed a full range of pioneering first aid products to empower individuals in all facets of life.

Over the past three decades, SURVIVAL has given away more than 50,000 First Aid KITs and educated countless individuals in proper first aid practices to support its mission of creating a safer world for us all.

The Journey Continues

Tim and Jerry's vision of a world where everyone has access to, and can provide first aid, continues to thrive.

Today, this legacy is carried forward by Tim's son, Mike, and his best friend, Jordan. Growing up with a deep understanding of the importance of first aid, Mike has always been passionate about continuing his father's mission. Together with Jordan, they bring fresh energy and innovation to SURVIVAL, ensuring the company's core values remain intact.

Mike and Jordan are committed to advancing first aid education and accessibility. They believe in the power of preparedness and are dedicated to developing new products that meet the evolving needs of our customers. Under their leadership, SURVIVAL continues to push boundaries, focusing on innovative design, quality materials, and user-friendly features.