New Zealand fishing means something different to everyone. It might be an early morning cast from a South Island river bank, or a serious offshore trip targeting marlin out of the Bay. What most fishing trips have in common is that help is rarely close by if something goes wrong.

A SURVIVAL First Aid KIT is compact enough to tuck into a tackle bag or boat box, durable on rocks and around salt water, and clearly organised so you're not fumbling around when it matters. Because the best fishing stories shouldn't end at A&E.